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CNN 国际新闻
📌 标题：Young people in China are searching for something deeper. And they’re willing to pay for it
📅 发布时间：Updated Jul 7, 2026, 9:33 PM ET
📝 英文原文：
Zirui Yang has been obsessed with shopping since junior high. “Clothes, shoes and accessories — and they always had to be branded,” said the 22-year-old student. “It started with Nike and Adidas, then moved on to Gucci and Balenciaga.”But since starting college in 2022, his retail therapy has been less about big brands and more about purchases with “emotional value, like small accessories, plush toys, fragrances and travel,” said Yang, who lives in Nanjing, eastern China. “I like ritual, novelty and things that have a unique identity.”So much for the logo-mania that, for years, defined China’s Gen Z and millennial shoppers. Yet, against a backdrop of job insecurity and sluggish post-Covid economic recovery, the country’s new luxury shoppers are nonetheless self-soothing in a familiar way: through consumption.Young city-dwellers are spending more on “lucky” accessories, crystals and Zen-inspired fashion and fragrances in an apparent bid for emotional release, however temporary. They are also forking out on ostensibly spiritual experiences: weekends at Sichuan’s Buddhist site Mount Emei, restorative wellness retreats and frequent visits to the many temples that dot the country.The economy of “xuanxue,” or spiritual mysticism, has boomed in recent years, with a range of price points. And it’s changing the face of retail. On popular Chinese social media app Xiaohongshu, the hashtag #xuanxue has been viewed over 5 billion times to date.So, what are people buying and what does it say about today’s China?‘Lucky’ luxuriesAt the more affordable end of the market, demand for items like fengshui-friendly“energy enhancing” jewelry has surged. E-commerce data cited by the Chinese-language Singaporean newspaper Lianhe Zaobao showed that year-on-year sales of crystal bracelets jumped by 320% in China in 2024, accounting for more than a third of the country’s estimated 3-billion-yuan ($444 million) online crystal market. And while China’s personal luxury market has contracted by as
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🇨🇳 中文翻译：
杨子瑞从初中起就痴迷于购物。 “衣服、鞋子和配饰——而且它们总是必须有品牌，”这位 22 岁的学生说。 “一开始是耐克和阿迪达斯，然后是古驰和巴黎世家。”但自 2022 年上大学以来，他的购物疗法不再是大品牌，而是更多地购买具有“情感价值的东西，比如小配饰、毛绒玩具、香水和旅行”，居住在中国东部南京市的杨说。 “我喜欢仪式感、新奇
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本文由自动抓取系统生成，英文原文已自动翻译为中文。 |
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